Here’s how it works with bikes: first you don’t know how and don’t get those guys who dress like Indy cars with spandex diapers (Yglesias, Matthew, “Bikes,” TheAtlantic.com, 6 November 2007). Then some stupid user taunts you about being fat and lazy (Bloix, “comment,” TheAtlantic.com, 13 April 2008). So you buy a bike (Yglesias, Matthew, “Prepare for Bikeblogging,” TheAtlantic.com, 23 April 2008). A mere ten days later: I’d say that was some pretty effective taunt. Next thing you know you start getting all in the activist mentality and really enjoying it (Yglesias, Matthew, “Segway Boom,” TheAtlantic.com, 16 June 2008).