The purpose of switching to a group blog format was to upgrade from my existing two to five posts per week to the sort of high-volume blog that would reward regular refreshing the browser. But alas K. and J. are weak oarsmen. So I’m thinking of a strategy more like that of Mad Magazine:

I would hardly be only in the company of Mad. The New Yorker obviously has had similar thoughts:

And The New Yorker cover shows that the editorial staff at that magazine is actually thinking through the practicalities of the program. On the other hand, The New Yorker is just involved in a raw numbers game. Mad is trying a strategy of mixing it up.

Back when I worked in IT I actually used to fret that my employer would fire me in favor of a monkey. I’m sure that a chimp could have been at least twice as productive as me when it came to pulling new cables through the suspended ceiling. Perhaps the same would be true of blogging.